Wyncote Foundation, Philadelphia, PA

How Cultural Institutions are Embracing Digital Technology

Like, Link, Share: How cultural institutions are embracing digital technology, is a study and report released in January 2015 that highlights examples and lessons learned from legacy cultural institutions that are successfully embracing digital media in their work, whether in artistic creation and artistic programs, audience engagement activities, fund development, operations, or in all of these. The report and its accompanying website describe the distinctive leadership and organizational capacities required for pioneering work, and are aimed to help trustees, grantmakers, and colleague institutions understand the conditions needed and actions taken for success in our increasingly digital culture.

Commissioned by the Philadelphia-based Wyncote Foundation, and following on the important 2013 Foundation Center media funding report and its companion digital culture report, Molto + Media created in partnership with Media Impact Funders, Like, Link, Share presents 40 organizations’ work including art museums, symphony orchestras, theaters, dance companies, historical societies, libraries, and science centers in the U.S. and abroad. Based on site visits, interviews, and other research the report offers insights about how digital media work is getting done and what results and benefits have accrued.

In 2015 we are taking the report on the road through a series of meetings with grantmakers, conference presentations, seminars for students, and community presentations. Our goal is to listen to reactions to the work, engage the field in conversation about digital innovation, and plan for future activities that build on and amplify our findings.